How to effectively market tea in China
China is one of the leading tea consuming countries in the world. As a result, it represents an attractive option for selling this product. However, a company cannot rely exclusively on the marketing strategies used in the West to undertake and succeed in the country. In China, everything is different and it is important to know how to do it.
Adopting an appropriate marketing strategy
Business in China has many peculiarities that are important to know before undertaking any venture. The peculiarities of the market are the basics concepts on which your tea business should be based. Even if you have a quality product, this does not guarantee the success of your business.
The number of companies and products in the Chinese market is quite large. Therefore, it is essential to stand out from the crowd. To do this, you need a marketing strategy and a personalised plan. Working with an experienced tea seller will provide you with essential resources for the Chinese market. He or she will also be able to guide you on the values of tea consumption in China.
Knowing the rules of electronic sales in China
The vast Chinese market is targeted by many companies because of its value. There are over 1.3 billion consumers in this market. In view of this statistic, it is important to note that the country has quite considerable purchasing power. China holds more than 30% of the electronic market. This market exceeds 8.8 billion RMB.
More than 25 billion dollars are spent daily in the purchase of products through online commerce. With such large numbers, more and more sellers are trying to add to the Chinese market. For this reason, you need to put the networks on your side in order to stand out and generate good numbers.
Know the rules of advertising in China
Access to online advertising is strict in China. Unlike elsewhere in the world, the Chinese population cannot access certain social networks. These include Google, Facebook, Instagram and YouTube.
In order to market your teas in China, you will need to use the channels that are accessible to consumers. Sina Weibo (or simply Weibo), Toutiao, Baidu and WeChat should be used. However, these different networks each have their own specificities.